Characteristics of the Household-Scale Fisheries Industry in West Java, Indonesia

Aims: The fact that level of fish consumption in Indonesia is relatively low 2021 at 55.16 kg/capita compared to the fishery production which has reached 21,872,810.30 tonnes. One causes lack various types processed products on market makes people tend get bored consuming products, one efforts can be taken increase household-scale fisheries industry. Therefore, it necessary carry out further research characterization industry determine its characteristics as well used a reference for increasing future.
 Study Design: A Case study.
 Place and Duration Study: Several areas West Java, such Sumedang Regency, Bogor Bandung City, Depok 1 March 2023 - 31 (1 month).
 Methodology: This was conducted by taking random samples analyzing using descriptive analysis with 6 interviewees (4 men 2 women).
 Results: procurement raw materials purchased business owners nearest local cash payments an open system. use means still simple. Own innovation recipe. Some have implemented factory layout, some don't layout. Doing segmentation properly, targeting all groups, are distributed directly consumers. Promotion techniques carried online following existing technological developments. Determine cost-plus pricing method. majority competitors located around industry.
 Conclusion: duration opening education affect person's experience understanding doing business. Always prioritizing cleanliness, quality materials, technology used, final product progress industrial